TikTok · Jul 8–Sep 5
114.6K
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91.9Kviewers
5.5Klikes
89.2%from the For You page
+83followers
ER Media case study
Down
to Fly
Taking a podcast beyond the studio.
10 days • Oshkosh 2026 • Mobile podcast production
136K+
combined views
91K+
viewers reached
10 days
live from Oshkosh
93+
new followers + subscribers
The project
From the studio to the runway.
Down to Fly wanted to bring its podcast directly into the aviation community at EAA AirVenture Oshkosh 2026.
ER Media created a fully mobile podcast setup for conversations on location, then captured and published daily short-form content for 10 days. This made the show more personal, engaging and ready for future sponsors.
Content that traveled
Ten days of content from Oshkosh.
We captured the full experience: aviation, travel, people, behind-the-scenes moments and the energy of AirVenture.
- Reels
- TikToks
- YouTube Shorts
- Behind-the-scenes content
- Podcast clips
- Event coverage
Made for the feed
Full event coverage, built for the feed.
Ten days of on-location storytelling that highlighted the people, planes and personality behind Down to Fly.
Platform results
Content made to find a new audience.
YouTube · Last 90 days
21.5K
views
43.5watch hours
9.7Kengaged Shorts views
54.4%stayed to watch
+10subscribers
Top reach
58K
Top TikTok views
117,644
Top Instagram views
94.3% came from non-followers
01
8,231 views
Took a minute
02
3,046 views
What would you do if you dropped your insulin pen and wallet in the lake?
03
1,715 views
All the way from San Antonio to Oshkosh, Wisconsin
04
1,523 views
POV: of the Tornado in Wisconsin
More than a podcast
We turned Down to Fly into an experience.
The result was a presence built not only for listeners, but for future viewers, partners and sponsors, with content that kept working after the event ended.